自有品牌斩获逾25亿美元年销售额，克罗格乘势大举进军植物性食品领域

原文：https://vegnews.com/2020/10/kroger-launches-50-new-vegan-products-including-its-own-chicken-cheese-and-oat-milk-ice-cream

注：译文谨供参考。

KROGER LAUNCHES 50 NEW VEGAN PRODUCTS, INCLUDING ITS OWN CHICKEN, CHEESE, AND OAT MILK ICE CREAM

克罗格超市推出50种新的纯素食产品，包括自有品牌的（纯素版）鸡肉、奶酪和燕麦奶冰淇淋

The supermarket is expanding its Simple Truth brand with new plant-based products after it generated more than $2.5 billion in sales in one year.

该超市Simple Truth（“简单真实”）品牌的年销售额超过了25亿美元，现乘势扩充更多新的植物性产品。

by ANNA STAROSTINETSKAYA

作者：ANNA STAROSTINETSKAYA

OCTOBER 14, 2020

2020年10月14日

Today, Kroger—the largest supermarket chain in the United States—expanded its private label Simple Truth brand by 50 new vegan products. Launched last year, the Simple Truth brand already includes 20 vegan products such as meatless burger patties and grinds, deli slices (Black Forest Ham and Salt & Pepper Turkey), sausage (Kielbasa and Chorizo), sour cream, alfredo pasta sauce, and chocolate chip cookie dough. The new products in the line include:

通过大幅增加50种新的纯素食产品，美国最大的连锁超市克罗格（Kroger）今天开始着力扩张其Simple Truth（“简单真实”）私有品牌。该品牌在去年就推出了20种纯素食产品，例如：无动物肉的汉堡肉饼和绞肉、熟食片（“黑森林火腿”和“椒盐火鸡”）、香肠（“波兰熏肠”和“口利左香肠”）、酸奶油、阿尔弗雷德意面酱、巧克力粒饼干面团。现在该品牌新增的纯素版食品包括：

Chick’n (Patties and Grinds)

素鸡肉（肉饼和绞肉）

Cheese Slices (Cheddar and Hot Pepper)

奶酪片（切达奶酪片和辣椒奶酪片）

Cheese Shreds (Cheddar and Mozzarella)

奶酪丝（切达奶酪丝和马苏里拉奶酪丝）

Oat Milk-Based Ice Cream (Black Raspberry Chip, Maple Pecan, Strawberry Graham, Sea Salt Caramel, and Peanut Butter Chip)

燕麦奶冰淇淋（黑树莓脆片、枫糖山核桃、草莓全麦、海盐焦糖、花生酱脆片）

Cauliflower-Based Dips (Spicy Queso, Buffalo, Tzatziki, and Cilantro with Jalapeño)

花菜蘸酱（香辣墨西哥奶酪酱、布法罗酱、希腊酸奶黄瓜酱、香菜墨西哥辣椒酱）

Salad Dressings (Caesar and Ranch)

沙拉酱（凯撒酱和牧场酱）

Almond Milk-Based Yogurt (Strawberry, Blueberry, Mango, and Vanilla)

杏仁奶酸奶（草莓、蓝莓、芒果、香草）

Chocolate Chip Cookies

巧克力粒饼干

Chocolate Truffle Brownie Batter

松露巧克力布朗尼面糊

“We’re excited to introduce the latest additions to our Simple Truth Plant Based collection to provide an expanded selection of affordable, delicious and quality products for our customers who live a vegan, vegetarian or flexitarian lifestyle,” Kroger Chief Merchant Stuart Aitken said. “We look forward to continuing to drive the growth of the plant-based category through our Simple Truth brand, which exceeded $2.5 billion in sales last year, and we anticipate increased interest in our plant-based selection in 2021 and beyond.”

“我们很高兴进一步扩大本公司的Simple Truth Plant Based（“简单真实植物性”）产品系列，为实行纯素食（vegan）、素食（vegetarian）或弹性素食（flexitarian）生活方式的广大顾客提供更多经济实惠、美味可口的优质食品，”克罗格公司首席促销官（Chief Merchant）斯图尔特·艾特肯（Stuart Aitken）说道。“本公司的Simple Truth品牌去年销售额超过了25亿美元，我们期望通过这一自有品牌继续促进植物性品类（category）的增长，并且预期消费者在2021年及以后对我们的植物性产品系列越来越感兴趣。”

Along with its private-label plant-based products, Kroger stocks a variety of vegan brand name options, including JUST Egg, Beyond Burger, and Impossible Burger—which debuted at 2,000 Kroger locations in August.

除了售卖自有品牌的植物性产品，克罗格超市还经销一系列其他纯素食品牌的商品，其中包括“皆食得植物蛋”（JUST Egg）、“别样汉堡”（Beyond Burger）和“不可能汉堡”（Impossible Burger）（植物肉产品）──“不可能汉堡”在今年八月份登陆2,000家克罗格门店。