洛杉矶湖人队与超越肉类公司建立合作伙伴关系

原文：https://vegnews.com/2019/11/los-angeles-lakers-partner-with-beyond-meat

注：译文谨供参考。

LOS ANGELES LAKERS PARTNER WITH BEYOND MEAT

洛杉矶湖人队与超越肉类公司建立合作伙伴关系

“Shifting to a plant-based diet has been a literal game changer, and I’m excited to have my two favorite LA brands partnering to make plant-based eating not only delicious, but accessible,” Lakers center JaVale McGee says.

湖人队中锋贾维尔·麦基（JaVale McGee）说道：“转向植物性饮食真的可以打破陈规陋习。我最喜爱的两大洛杉矶品牌联袂合作，让植物性饮食不但美味可口，而且十分方便易得，本人为此感到非常兴奋。”

by ANNA STAROSTINETSKAYA

作者：ANNA STAROSTINETSKAYA

NOVEMBER 22, 2019

2019年11月22日

This week, NBA team Los Angeles Lakers announced its partnership with vegan brand Beyond Meat. The collaboration is part of the vegan brand’s “Go Beyond” campaign which aims to engage sports fans nationwide with the idea of eating plant-based foods.

本周，NBA球队“洛杉矶湖人队”（Los Angeles Lakers）宣布与纯素品牌公司“超越肉类”（Beyond Meat）建立合作伙伴关系。这项合作也属于该纯素品牌公司的“超越”（Go Beyond）运动的范畴；该“超越”运动旨在通过推广植物性饮食理念，吸引激励全国各地的体育爱好者。

“We are excited to welcome Beyond Meat as a new sponsor of the Los Angeles Lakers,” Tim Harris, Lakers President of Business Operations, said. “They are an innovative and forward-thinking company with established and successful relationships with NBA players around the league. Anytime we can align with a company that is looking to improve the wellness of our players, as well as our fanbase, we think it’s a very good fit and we look forward to a great relationship with Beyond Meat.”

“我们很高兴地欢迎超越肉类公司作为洛杉矶湖人队的新赞助商，”湖人队的业务运营总裁蒂姆·哈里斯（Tim Harris）说道。“这是一家富有远见卓识的创新型公司，也已经与NBA联赛的一些球星们建立了稳固、成功的合作关系。能够与志在改善我们球员以及广大球迷的健康的公司携手合作，我们觉得这是再合适不过的事情了；我们也期待与超越肉类公司建立出色的合作关系。”

As part of the partnership, throughout the 2019 and 2020 season, Beyond Meat will connect with Lakers fans through various promotions and opportunities to experience its plant-based meat.

根据这一合作伙伴关系，在2019-2020年赛季期间，超越肉类公司将利用各种宣传活动和机会联络湖人队的球迷们，让他们品尝体验该公司的植物肉美食产品。

The partnership kicked off with a Beyond Meat truck serving vegan burgers outside of the Lakers’ solar-powered training facility in El Segundo (where Beyond Meat is also based).

在加州埃尔塞贡多市（El Segundo）（也是超越肉类公司的总部所在地），湖人队拥有一个使用太阳能的训练基地；超越肉类公司的餐车在这个训练基地外面开始供应纯素汉堡食品，标志着两家品牌公司的合作正式启动。

“As an LA-based company, we are excited to team up with one of LA’s most iconic brands to engage our local community and further amplify awareness of our delicious plant-based meats that serve both body and planet,” Beyond Meat CEO Ethan Brown said.

超越肉类公司的首席执行官（CEO）伊桑·布朗（Ethan Brown）说道：“作为一家总部位于洛杉矶的公司，我们非常高兴与洛杉矶最显赫的品牌之一联手合作，吸引激励我们本地社区的广大人民群众，进一步提高我们美味可口的植物肉产品知名度，为促进人类身体健康和地球环保做贡献。”

To help promote Beyond Meat, Lakers center JaVale McGee—who transitioned to a plant-based diet in 2016—was at the launch event. “Shifting to a plant-based diet has been a literal game changer,” McGee said. “And I’m excited to have my two favorite LA brands partnering to make plant-based eating not only delicious, but accessible.”

湖人队中锋贾维尔·麦基（JaVale McGee）已于2016年过渡到了植物性饮食。为了帮助宣传推广超越肉类公司产品，他也出席了这项合作伙伴关系的启动活动。“转向植物性饮食真的可以打破陈规陋习，”麦基说道。“我最喜爱的两大洛杉矶品牌联袂合作，让植物性饮食不但美味可口，而且十分方便易得，本人为此感到非常兴奋。”

In 2018, McGee joined the Lakers after playing for the Golden State Warriors who won the NBA championship that year—a victory McGee, on his part, attributes to his plant-based diet.

2018年，麦基在加盟湖人队之前，力助金州勇士队（Golden State Warriors）夺得NBA总冠军──在个人方面，麦基将这一胜利归功于自己的植物性饮食。

Several NBA players are involved in the plant-based company’s Go Beyond campaign, including Brooklyn Nets’ Center DeAndre Jordan who joined the company in July at a NYC location of Dunkin’ to kick off the launch of its now nationwide menu option Beyond Breakfast Sausage Sandwich. 

一些NBA球星也参加了超越肉类公司的“超越”运动，其中包括布鲁克林篮网队（Brooklyn Nets）的中锋德安德鲁·乔丹（DeAndre Jordan）；今年七月份，他与超越肉类公司人员一起现身Dunkin'（唐恩都乐）的一间纽约分店，开始推广如今已在全美流行的菜单产品“超越早餐香肠三明治”（Beyond Breakfast Sausage Sandwich）。